We are once again asked to stay at home, to protect our loved ones, the NHS and save lives, but what implication does this have on small businesses and consumer behaviour? This is a tough time for many small businesses, either being forced to close completely...
Older people are driving the surge in online retail and could be instrumental in the bounce back of the UK economy, but brands must work harder to serve them, says Insight with Passion's Executive Advisor Harry Gration. 2020 saw more over 55s than ever embrace online shopping, but this...
In her latest for Forbes.com, our founder Kate Hardcastle discusses the importance of UK high streets and what must be done in order to revive them. As Covid-19 has disrupted nearly every aspect of our lives, it has changed our behaviour as consumers for the long term....
Giving back is in our DNA and is a fundamental part of Insight with Passion. Through our unique. community giveback programme Access for All, our team donates 20% of our time free of charge, to supporting community projects, microbusinesses and startups, through mentoring, 121 support, events and...
We're delighted to announce the appointment of four Executive Advisors, to help our client brands better understand and communicate with ‘underrepresented consumers’. The Advisors will share their experience from the worlds of media, sport and retails, as they support businesses in a greater understanding of the...
As DreamToys reveals predictions on the most sought after Christmas toys for 2020, we examine the trends behind the list and what families will be really seeking out this Christmas. The Top 12 Toys for Christmas were revealed today, in an announcement that has been brought...
Here we take a look at how UK tourism has been impacted by coronavirus and identify 5 key changes to consumer behaviour… COVID-19 has shaken the world to its core, affecting everything from how we live and work to how we spend our social time, and...
After sharing the positive news of our recent appointment of Laura Kirk to the IWP team in September 2020, we’re thrilled to enhance the team further with the appointment of Kayleigh Catford. Kayleigh joins us a Consultant, bringing with her 15 years’ experience in hospitality, leisure and tourism. With...
Following a period of significant growth in 2020, we're delighted to welcome to the team a new consultant, Laura Kirk, whose 15-year career has spanned senior management and marketing roles in tourism, hospitality and leisure. Her most recent role was Head of Membership for Welcome to...
IWP founder Kate Hardcastle MBE has won international recognition for her work during the coronavirus pandemic with a Stevie® Award in 2020 International Business Awards®. Kate is a regular media contributor and TV presenter often seen on BBC, Sky, ITV, Forbes and CNN. Kate and our...