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  • Gen Z: Those born between 1995 and 2015 and so aged between 8 and 23 years old  COVID-19 is having a huge impact on our lives, bringing people together but affecting every generation in very different

selected work

IWP supported Trutex on the business strategy, consumer engagement, establishing brand purpose and developing an effective community strategy. View the case study >

media & tv

Media Experts on Demand

Our founder Kate Hardcastle has added her unique brand of knowledgeable commentary to hundreds of interviews and features for BBC, ITV, Channel 4, Channel 5, Sky News & CNN. Watch Now >

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Our founder @katehardcastle discusses the success of our first ever @indie_biz_live event with @BLeaderNews https://t.co/1GR6OCYxfy 18 hours ago
RT @katehardcastle: ⭐️ Happy Yorkshire Day ⭐️ We want to continue our support for #Yorkshire EVERY day In the next 12 months, we'll 💡help… 3 days ago
Join us this Thursday for the UKs biggest celebration of small businesses and the beginning of Project Indie.… https://t.co/lKIuAbG3i5 1 week ago
Our founder @katehardcastle is back on @eat_shop_save tonight at 730pm on @itv 1 📺 Don’t miss Kate’s top money-sav… https://t.co/ywU2DZa5aX 2 weeks ago
RT @Speakers_Corner: We all want to know what the future of #consumerbehaviour, #business and #retail looks like so we turned to @katehardc 2 weeks ago
RT @katehardcastle: 1 Idea 2 BIG thinkers 3 ways to get involved 4 Weeks (that's all!) to prepare 5 volunteers * 9 hours of Live broadcas… 2 weeks ago
RT @katehardcastle: The Great Retail Reboot: Leaner, slicker, faster - no, not a new track by #KanyeWest, expect to hear these words on re… 2 weeks ago
RT @katehardcastle: It's Friday, so that means it must be time for another exciting update on #IndieBusinessLive -30th July - the leading e… 3 weeks ago
The latest @Forbes @ForbesEurope piece from our founder @katehardcastle examines the rise & fall of the UK beauty h… https://t.co/G07OZM2Y2M 3 weeks ago
RT @katehardcastle: Independent businesses are the lifeblood of our community & local economies We are asking everyone to get involved in… 3 weeks ago
RT @katehardcastle: Celebrate #indpendent business & join the UK's leading festival, supporting the 5 million #smallbusinesses in the UK 30… 3 weeks ago
RT @katehardcastle: As well as talent, hard work & a huge array of awards & big achievements - what do all of these amazing people have in… 3 weeks ago
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