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A head for business and a heart for customers: Our experts help you fully understand your customers, to create delight at every touchpoint and relationships that last a lifetime.

news & insights

  • Gen Z: Those born between 1995 and 2015 and so aged between 8 and 23 years old  COVID-19 is having a huge impact on our lives, bringing people together but affecting every generation in very different

    Author Imageriasca
    19 May, 2020
selected work

Trutex

IWP supported Trutex on the business strategy, consumer engagement, establishing brand purpose and developing an effective community strategy. View the case study >

media & tv

Media Experts on Demand

Our founder Kate Hardcastle has added her unique brand of knowledgeable commentary to hundreds of interviews and features for BBC, ITV, Channel 4, Channel 5, Sky News & CNN. Watch Now >

trending topics
Our founder @katehardcastle discusses the success of our first ever @indie_biz_live event with @BLeaderNews https://t.co/1GR6OCYxfy 18 hours ago
RT @katehardcastle: ⭐️ Happy Yorkshire Day ⭐️ We want to continue our support for #Yorkshire EVERY day In the next 12 months, we'll 💡help… 3 days ago
Join us this Thursday for the UKs biggest celebration of small businesses and the beginning of Project Indie.… https://t.co/lKIuAbG3i5 1 week ago
Our founder @katehardcastle is back on @eat_shop_save tonight at 730pm on @itv 1 📺 Don’t miss Kate’s top money-sav… https://t.co/ywU2DZa5aX 2 weeks ago
RT @Speakers_Corner: We all want to know what the future of #consumerbehaviour, #business and #retail looks like so we turned to @katehardc… 2 weeks ago
RT @katehardcastle: 1 Idea 2 BIG thinkers 3 ways to get involved 4 Weeks (that's all!) to prepare 5 volunteers * 9 hours of Live broadcas… 2 weeks ago
RT @katehardcastle: The Great Retail Reboot: Leaner, slicker, faster - no, not a new track by #KanyeWest, expect to hear these words on re… 2 weeks ago
RT @katehardcastle: It's Friday, so that means it must be time for another exciting update on #IndieBusinessLive -30th July - the leading e… 3 weeks ago
The latest @Forbes @ForbesEurope piece from our founder @katehardcastle examines the rise & fall of the UK beauty h… https://t.co/G07OZM2Y2M 3 weeks ago
RT @katehardcastle: Independent businesses are the lifeblood of our community & local economies We are asking everyone to get involved in… 3 weeks ago
RT @katehardcastle: Celebrate #indpendent business & join the UK's leading festival, supporting the 5 million #smallbusinesses in the UK 30… 3 weeks ago
RT @katehardcastle: As well as talent, hard work & a huge array of awards & big achievements - what do all of these amazing people have in… 3 weeks ago
our mission

To deliver success for clients, consumers & communities

To help brands fulfil their purpose and deliver a genuine experience

 To provide the highest level of consumer insight & transformational, customer-focused strategy

as seen on and featured in

  • "Working with Insight with Passion has delivered a better customer experience, a more cohesive buying strategy and importantly, improved financial sustainability for the future of the Lake District National Park."

    Tony Watson, Lake District National Park Authority

  • “Affordable ideas that the smaller business can undertake”

    Business Wales

  • “Truly inspirational and beneficial.” 

    Blackpool Pleasure Beach

  • “It was a pleasure to collaborate with Kate & the team at IWP, from the initial brief through to the successful completion of the project, their customer centric approach was exemplary.”

    Seiko

  • “The Retail Queen - Kate Hardcastle”

    Radio 4

  • “IWP have helped us take a fresh look at our business and brand. Their retail expertise, coupled with a real understanding of consumer marketing have been an invaluable asset to make impactful changes to our business strategy.”

    Matthew Easter, Managing Director Trutex Ltd

  • "As a start up, with a challenging story to tell, DiaryDoll are so grateful to Insight with Passion - and their Access for All scheme - they have helped us open doors and minds, thank you! "

    Diary Doll