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A head for business and a heart for customers: Our experts help you fully understand your customers, to create delight at every touchpoint and relationships that last a lifetime.

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  • Here we take a look at how UK tourism has been impacted by coronavirus and identify 5 key changes to consumer behaviour… COVID-19 has shaken the world to its core, affecting everything from how we liv

selected work

IWP supported Trutex on the business strategy, consumer engagement, establishing brand purpose and developing an effective community strategy. View the case study >

media & tv

Media Experts on Demand

Our founder Kate Hardcastle has added her unique brand of knowledgeable commentary to hundreds of interviews and features for BBC, ITV, Channel 4, Channel 5, Sky News & CNN. Watch Now >

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Our founder @katehardcastle is delighted to feature on @Entreprenora_UK #Podcast, joining Rupal Patel for a chat on… https://t.co/eY5Vn1d99h 2 days ago
"Authenticity and respect - two vital components essential for the future of #retail" @katehardcastle featured du… https://t.co/O9MtCcrDtF 1 week ago
From @BrewDog to @Harrods, brands are cashing in on #SelfGifting in a year where the consumer is desperately search… https://t.co/5z3IgrJfPc 1 week ago
How can #digital & physical #retail combine to deliver a positive customer experience? @katehardcastle discussed… https://t.co/45x6svGTMc 1 week ago
We're delighted to welcome @KayleighRamsey to the Insight with Passion Team! Kayleigh joins us a Consultant, brin… https://t.co/1tVRTjZ9X4 2 weeks ago
This week, we were delighted to support over 30 independent farm shops, in partnership with @farm_retail through o… https://t.co/beNsTyLojR 2 weeks ago
As part of the @FT Global Summit, 'The Future of Retail', @katehardcastle was asked how retailers can deliver 'sens… https://t.co/0CWaUzpLhW 2 weeks ago
We're really pleased to see the appointment of our new Consultant Laura Kirk featured within @Bdaily. Read more a… https://t.co/ppQSHtc2vb 2 weeks ago
"With more customers than ever embracing online shopping, stores must tempt shoppers back with an excellent service… https://t.co/13UaPFAgFw 2 weeks ago
In her latest column for @SpecialityFood Magazine, our founder @katehardcastle shares her latest insights to suppor… https://t.co/EtkwoJqNlv 3 weeks ago
"The vibrancy and energy needed within our #highstreets must include big national brands, social retail and locally… https://t.co/0TXDjXApVr 3 weeks ago
"How can bricks & mortar stores win back customers?" @katehardcastle was asked this by @FT as part of Global Summ… https://t.co/NVmuHlTCb8 3 weeks ago
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To deliver success for clients, consumers & communities

To help brands fulfil their purpose and deliver a genuine experience

 To provide the highest level of consumer insight & transformational, customer-focused strategy

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