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A head for business and a heart for customers: Our experts help you fully understand your customers, to create delight at every touchpoint and relationships that last a lifetime.

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Trutex

IWP supported Trutex on the business strategy, consumer engagement, establishing brand purpose and developing an effective community strategy. View the case study >

media & tv

Media Experts on Demand

Our founder Kate Hardcastle has added her unique brand of knowledgeable commentary to hundreds of interviews and features for BBC, ITV, Channel 4, Channel 5, Sky News & CNN. Watch Now >

trending topics
Our founder @katehardcastle shared her latest insights on the changes and trends affecting the global… https://t.co/jMCaXHdnPN 3 days ago
With the over 55s driving the surge in #onlineshopping, brands need to better understand their needs as consumers.… https://t.co/abBjY6Lchz 1 week ago
Just 7 days into our new start and many are finding it hard to find the motivation - here are 3 more small ideas on… https://t.co/3NZOlyaJra 2 weeks ago
Keep going - #Lockdown3 might be the toughest yet for business, just getting started this morning might need all yo… https://t.co/r2c8Nx9vLW 2 weeks ago
We know that #Lockdown3 may be the toughest yet for business and just getting started today might need all you've g… https://t.co/CNSMhl438c 2 weeks ago
RT @katehardcastle: "Our hardest yet" but let's hope these weeks are our most supportive yet Industries like #hospitality #arts #tradition… 3 weeks ago
Here's our founder @katehardcastle covering some of the biggest #retail news stories of 2020 for @SkyNews &… https://t.co/SV8gkJI39s 3 weeks ago
“We must shape #highstreets around the people who actually use them- so they become places to reduce loneliness, en… https://t.co/dq8cmGC4Mn 4 weeks ago
A special @eat_shop_save #Christmas message from our very own @katehardcastle aka @CustWhisperer ! https://t.co/xl5Sb18PCS 4 weeks ago
In her latest for @ForbesEurope our founder @katehardcastle talks to Helen Williamson about her illustrious retail… https://t.co/bAVvsTHzJq 5 weeks ago
RT @katehardcastle: Celebrating the most passionate of team members determined to help our clients, loyal and new, feel confident & ready f… 6 weeks ago
This year, we've been helping brands understand diversity & we're delighted that global #Paralympic #Champion… https://t.co/yayiUTLc7g 6 weeks ago
our mission

To deliver success for clients, consumers & communities

To help brands fulfil their purpose and deliver a genuine experience

 To provide the highest level of consumer insight & transformational, customer-focused strategy

as seen on and featured in

  • “The Retail Queen - Kate Hardcastle”

    Radio 4

  • “IWP have helped us take a fresh look at our business and brand. Their retail expertise, coupled with a real understanding of consumer marketing have been an invaluable asset to make impactful changes to our business strategy.”

    Matthew Easter, Managing Director Trutex Ltd

  • "As a start up, with a challenging story to tell, DiaryDoll are so grateful to Insight with Passion - and their Access for All scheme - they have helped us open doors and minds, thank you! "

    Diary Doll

  • “Truly inspirational and beneficial.” 

    Blackpool Pleasure Beach

  • “Affordable ideas that the smaller business can undertake”

    Business Wales

  • "Working with Insight with Passion has delivered a better customer experience, a more cohesive buying strategy and importantly, improved financial sustainability for the future of the Lake District National Park."

    Tony Watson, Lake District National Park Authority

  • “It was a pleasure to collaborate with Kate & the team at IWP, from the initial brief through to the successful completion of the project, their customer centric approach was exemplary.”

    Seiko