Client: Diebold Nixdorf
Event: TechStyle – Keynote & Guest of Honour
Financial and retail technology vendor Diebold Nixdorf hosted a two-day event for fashion retail in London, highlighting how self-service in fashion retail is set to become a key area of development over the coming years.
The event featured a pop-up shop showcasing the multiple new potential customer journeys in fashion retail thanks to the recent evolution of technology.
Kate Hardcastle provided her unique, cutting edge consumer insights, advocating the message that technology ‘can maximise joy and minimise customer frustration’. The only caveat is that the technology must be easy for consumers to understand and appreciate.
