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Marketing Lancashire

The Brief: Marketing Lancashire enlisted Insight with Passion to support with a business and visitor engagement strategy which capitalised on the area’s unique identity to instill pride, passion and a strong customer service ethos, amongst businesses of all sizes and sectors.

Results: After delivering a series of seven ‘Retail Theatre’ workshops for businesses, demand for more was so high, that Marketing Lancashire subsequently booked a follow up series. This saw Kate identify a unique selling point in the warmth and charm of the organisations, empowering tourism and hospitality businesses across Lanchashire to capitalise on this and deliver an exceptional visitor and guest experience.

“Following Kate’s success with seven brilliant ‘retail theatre’ workshops, we have invited her back to share the benefits of her valuable insights into great customer service.  

“She’s a straight-talking, entertaining and generous speaker; keen to share her wealth of experience and no-nonsense tips on engaging the hearts and minds of customers, in order to grow and sustain successful businesses. 

“Excellent customer service is a step-changer, whatever line of business you’re in and Kate’s workshops have already motivated those working in shops, attractions and hotels across Lancashire.”

Ruth Connor, Chief Executive of Marketing Lancashire

“Truly inspirational and beneficial.”
Blackpool Pleasure Beach