The Brief: Seiko Optical UK is a leading UK eyecare provider, and runs SPECS Network – a network of independent opticians across the UK. With excellent customer service scores and opticians placed firmly at the heart of their local communities, Seiko Vision wanted to showcase and communicate to consumers the value and service associated with an independent optician.
Delivery: IWP developed a strategic plan to promote SPECS Network,  working with the team to create content in the form of video and social posts, which each member optician could use to showcase their services.

Results: SPECS Network Opticians now have tangible tools to market their business in their local towns and cities, creating standout and excitement for them, in a standardised market place.