This morning news of Goldsmiths new concept store, debuting at Westfield Stratford, popped into my inbox. With mere weeks to go until IWP’s Kate and Richard present our seminar ‘Retail Theatre – Bringing the shop floor to life for your customers’ at International Jewellery London I was impressed to read how Goldsmiths had revamped their shop floor to appeal to a younger market.
With cutting edge technology Goldsmiths are hoping to create a more interactive experience for their customers at the store, named ‘the boutique’, and ‘autonomous Retailing machines’ will allow them to purchase jewellery as if from vending machines – very interesting!
Director of Operations for Westfield UK, Bill Giouroukos, said; “The boutique by Goldsmiths is the perfect example of a traditional and tested shopping experience reinventing itself and adapting it to a new, younger audience. We are sure it will be a tremendous success.”
The store will even cater for those less interested in jewellery – with a ‘chill out zone’ offering Wifi technology and drinks facilities – meaning those more jewellery-obsessed can spend time blissfully browsing the offerings.
Commercial Director of Goldsmiths, Richard Gerrard, is proud of what the company has achieved with ‘the boutique’ “Goldsmiths is proud to be challenging the existing status quo in jewellery retailing with the launch of boutique. We have created an inspiring and interactive lifestyle-led environment, developed a distinctive sales mantra and engaged with technology in a way that appeals directly to our target customer – and this fresh and inventive approach cannot be rivalled elsewhere in the market.”
The store will open mid-September, now to find a reason to visit Stratford… well… it’s the birthplace of Shakespeare, oh, and I love diamonds!
