Wow – what a weekend! Fitting in rehearsals mixed with a whirlwind of work and family activity has proven for an interesting couple of days!
Firstly, the rehearsals, and something I was not looking forward to! This Saturday the Dreamgirls are performing at the Woolshops in Halifax, assisting Overgate Hospice in their 30th anniversary celebrations. And what better way to celebrate than with a 1980s themed performance?
Good idea at the time, but I must admit, I was a little sceptical about the 80s (it did create ‘A-Ha’ after all…).That’s where the ‘surprising shock’ comes in – the rehearsal was actually really good – although I might not be sold on a few of the hits!
It got me to thinking – why do we make such an easy judgement on things?
I find that brands can similarly suffer from quick judgement – remember Burberry in the 90s? People would cross the street to avoid Burberry-ridden gangs, You-tube was hounded with spoof ‘Chav’ videos and since that decade the label has struggled to shake the pretence.
But now, Burberry is a reformed fashion house that boasts the classiest clients, including our own fair Miss Kate Middleton, and on top of that are reporting a rising value in their shares. The lesson learned? You have to dig deep to get something good – investing in a new identity, be it brand or genre, is a big job but it’s worth it.
That said, you don’t need to take yourself too seriously, as Sir Paul McCartney proved this week.
I must say he impressed me a lot – his cameo on Comic Relief telling celebrities why they shouldn’t go to Africa, but that he should instead, showed the true spirit of what the charity stands for.
Watch the full video here http://www.youtube.com/watch?v=NW12S4-KB1I
Well, now I’ve got to get back to rehearsals, those 80s hits can be a bit tricky and we’ll need a good few days to accessorise, get faked-up and back comb our hair – oh the joys of 80s styling!
For now, take care and I look forward to seeing you on Saturday!