The Challenges
Gone Too Soon are a Leeds-based online memorial business created by an entrepreneur who had personally suffered loss and bereavement of those taken when young. This not-for-profit organisation was building a strong following and had reached a point where there needed to be a source of funding for the business to continue to grow. In a sensitive industry, Gone Too Soon needed guidance to understand what would work without causing offence.
Recognising the Opportunity
With experience working in sensitive industries, IWP initially sat down to review how the business could potentially raise funding. By rethinking the vision and strategy, IWP were able to map out an action plan which explained how to enhance the site and the experience offered. By taking the customer journey into account, IWP suggested new branding and brand cues along with bereavement sections and monuments which were integrated into the site.
The Insight with Passion Effect
The action plan resulted in a refreshed and branded website that improved the customer journey and encouraged real customer feedback. IWP also assisted in developing exciting partnerships and collaborations which offered users a new level of interactivity. This pushed Gone Too Soon into profitability and secured a future for their online memorial community.