The Challenges
When Tim and James Hudson approached Insight with Passion in January 2009, the furniture market was wrought with competition. The economic climate at that time meant that Frank Hudson were lost in the mid-upper furniture market. Frank Hudson were struggling to get noticed.
Recognising the Opportunity
Insight with Passion saw potential for Frank Hudson, they were a hidden diamond that just needed a little polishing to help them stand out from the crowd. We recognised the beauty of FH’s furniture – it just needed representing in the right way. After intense research into the market, IWP were able to hone in on the perfect identity for Frank Hudson, a combination of their rich heritage and consumer-friendly products to put FH on the map.
The Insight with Passion Effect
Our wealth of knowledge in brand development helped Frank Hudson undertake a complete overhaul of their Brand Identity, marketing approach and client communication. Instead of leaving the rich heritage behind, it was implemented to create a new character for the brand. The fresh look was unveiled at Interiors 2010, with the use of IWP’s visual merchandising, staging, website design and photography shoot input. Frank Hudson delivered a turnover increase of 40% and secured 3 new key multiple accounts. Frank Hudson haven’t had a sleepless night since.