Party Delights are an entrepreneurial online partyware business established 10 years ago, growing from bedroom to boardroom, to a company with a turnover of £10m P.A. Party Delights wanted to communicate with the business community to ensure their business was in front of mind for potential investors and key business makers.
Recognising the Opportunity
Insight with Passion worked with Party Delights to understand the background of the business and the values of the brand. The team then took a targeted approach to communicate their brand and success story to business media regionally and nationally to transform the perception of the business in the eyes of key financial investors and trade partners. This would help to ensure that when the time was right to make strategic changes, their business and name would be well known.
The Insight with Passion Effect
The targeted marketing campaign saw Party Delights feature in an array of agreed regional and national publications including; The Times, The Metro and The Manchester Evening News. Party Delights were also highly commended in the Manchester Evening News Business Awards.