The Institution which is Clerys
Clerys is the oldest purpose-built department store in the world, and is regarded as the ‘heart of Dublin’ by many of its residents. In times past Clerys gained a rich heritage that was loved by all, but ravaged by the severe economic times they were forced to cut costs and retrench. This can only take a business part of the way and the challenge was how to rethink their strategy, to reposition and regain its longstanding identity as a true Irish gem.
The Executive team recognised they needed to do something and quickly or risk losing an institution steeped in history and reverence. Insight with Passion realised immediately that Clerys needed to be re-focused and the priorities for the business established, to channel the limited resources into areas which would deliver the most benefits. An executive offsite was conducted to determine the positioning of the brand, the strategic priorities and the operational goals within these. A plan was constructed to deliver significant benefits within 15 weeks across all four priorities; brand revitalisation, product proposition, people engagement and process efficiency.
The IWP Effect
The workshop delivered a clear long term and short term road map for the business. A robust transformation plan was then devised to drive the business prior to the critical Christmas trading period. This involved undertaking a detailed review across all priority areas to understand the exact position of the business and the gap which needed to be bridged to achieve the agreed goals. IWP partners supported the executive team though out the process. At the end of the program a Launch Event was held for every member of the Clerys team where the actions taken were put in context and the plans for the following year communicated, to unanimous and enthusiastic support from all colleagues.