BBD are an Irish linen designer and supplier who specialise in luxury, fine and soft furnishings. Operating in a deteriorating marketplace meant they needed to address their challenges and restrain declining sales. They were not only battling a negative economy in Ireland, but becoming lost in a rapidly disintegrating industry - rethinking their business model was the key to future success.
Focus of the Work
Insight with Passion worked with BBD to scope their challenges and conceptualise solutions – identifying the need for a refreshed look and a stabilised business model. The team created a new image, along with refreshed communications, for BBD that provided them with a fresh appeal in a struggling industry. IWP also realigned stock holdings and inventory to ensure BBD’s financial performance supported the business and products were presented in a new, more appealing manner.
The IWP Effect
The new image brought enhanced motivation within BBD’s team and new management skills at the leadership level resulted in increased productivity at all levels of the business. With tight resources, IWP reinvigorated BBD for trade shows to enhance the company’s reputation, addressed stock holdings for cash, assisted with new networking skills and revamped the entire image of the company bringing a breath of fresh air to a stale marketplace.