Customer at the Heart
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Success for IWP seminar

Our interiors seminar once again proved a hit with the crowds as IWP delivered the 40 minute piece on winning the hearts of customers. One attendee commented:

“Brilliant presentation. Enjoyable and easy to digest cant wait to get to work tomorrow and be even MORE helpful friendly and welcoming to my customers”

Couldn’t make it? Email Jenny@insightwithpassion.co.uk for a copy.

IWP to present at Interiors 2012

For the third year running, Insight with Passion have been asked to present at Interiors 2012.

Tuesday 24th January 2012 | 15:30 | NEC, Birmingham

This year, the seminar will be titled ‘GETTING THE CUSTOMER AT THE HEART OF YOUR BUSINESS – Engaging your Customers to be your Advocates to Sell More’

Last year saw the auditorium full, so make sure you get there early for an insight into how your store, business, staff, advertising and communication can achieve more sales, and have customers returning for more.

Registration for the event is free and can be completed online here. If you’d like us to register for you, or want to reserve a seat at the seminar, contact Jenny Tomlinson (click to email or call 0845 468 0280).

The seminar details Retail Theatre:
The need to get the most from your existing customers and attract more of them is the lifeblood of every business. Finding ways to bring your shop floor to life for your customers, through the look, the feel, the sounds, the smells and your service – will deliver just that. Retail theatre is a clear and refreshing way to add impact to your shop floor, to improve the shopping time and the average spend per customer.

Insight with Passion will help you to look at:
- Presenting the products – Life style arrangements bring them to life for customers
- Creating the atmosphere – the look, the feel, the sounds, the smell, the taste
- Plus 1 service – exceeding not meeting their expectations
- Living your brand – commitment and consistency at every customer touch point

All delegates will leave the seminar with a clear perspective on the concepts of retail theatre and practical advice and help on how to deliver it within their business.

Read one of our many press articles on retail theatre below:

Insight with Passion in Dubai

Insight with Passion were in Dubai last week at the prestigious trade show, INDEX, which unites delegates from across the world in the interiors industry. We had a couple of very exciting projects in partnership with INDEX and are delighted to share them with you!

Retail Theatre

In partnership with INDEX Insight with Passion have conceptualised a ‘feature’ which has resulted in a stunning stand providing the sensory experience of Retail Theatre, the stand delights all 5 senses and was the example of how retailers can increase footfall and profit within their stores.

This was a first in Dubai and a fantastic opportunity to display a concept which is taking the retailing industry by storm.

‘Business and Finance’ Day Presented by Insight with Passion

IWP presented a full day of seminars to the delegates attending INDEX – on Sunday 23rd we presented 4 seminars covering Business and Finance. Titles include: Engaging Your Customers to be Your Advocates, Turning Strategic Vision into Operational Value, Financial Management Techniques to Drive Results and People Plans are a Road Map to Success.

IWP were delighted to present to a full room of delegates, and all presentations are now available for you to review, if you would like a copy get in touch with one of the team now!

Manchester Furniture Show: 17th & 18th July

The team are back from a hugely successful Manchester Furniture Show where our oversubscribed business surgeries were held. We were delighted to be able to work with the organisers at the exhibition to bring a new dimension to the 2011 show; offering a private one hour complimentary consultation with IWP partners, Kate Hardcastle and Richard Gomersall. Exhibitors and visitors alike were invited to discuss the challenges their businesses are currently facing or to simply chat about how to take it onto the next level. The response to the surgeries was phenomenal and the team are delighted that so many businesses benefitted from our expert advice. Here’s the feedback from just some of the business owners who attended the surgery:

“Insight with passion made me look at my business in a totally different light, allowing me to see things through the mindset of the customer and showed me the value of this. Rather than trying to promote and discount to attract customers they showed another way to create a business that consumers would want to be a part of.”

“Thank you for your time at the Manchester show – your comments and insights were very helpful.”

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