Corporate responsibility, CSR, social responsibility, giving back to the community, charitable activity – whatever you call it, however you do it, it has to be one of the most important things for a business to do. Just type it into Google News and see an endless list of...
This morning news of Goldsmiths new concept store, debuting at Westfield Stratford, popped into my inbox. With mere weeks to go until IWP’s Kate and Richard present our seminar ‘Retail Theatre – Bringing the shop floor to life for your customers’ at...
We live in a bargain age, apps including Groupon, Living Social, KGB and Voucher Cloud all offering us an array of enticing deals in hospitality, retail and travel. The Voucher industry has in 2011 experienced a boom – reportedly up 15% in the first quarter of 2011 by the...
The 10th of August will see No 7 break the mould in the beauty industry – by not breaking the ‘mould’. On Wednesday they will launch their ‘Ta Dah!’ campaign using appropriately aged models to flaunt their products, and this is where they stand out...