Corporate responsibility, CSR, social responsibility, giving back to the community, charitable activity – whatever you call it, however you do it, it has to be one of the most important things for a business to do.
Just type it into Google News and see an endless list of companies shouting about the good they are doing.
- See M&S reward their loyal customers with a £5 gift voucher if they take old M&S clothes and furnishings to an Oxfam store.
- Sainsbury’s take the Comic Relief Crown for the many schemes they have done in partnership with the charity – resulting in the increased sales of fairtrade products.
- Proctor & Gamble have taken their CSR internationally with Pampers, by providing vaccines for people in the world’s most poorest countries.
On whatever level you choose to do it, not only does it provide a good profile for your company, it also makes you and your colleagues feel good and most importantly transforms the fortunes of the charity or cause you work with.
Here at IWP we have a couple of schemes that we support, as a team we offer 20% of our working time and resources to assisting struggling charities and start-up entrepreneurs with their ventures.
Alongside this ongoing scheme, we are also the main sponsors of the Charity Dreamgirls, an amazing organisation set up to raise awareness and funds for smaller, lesser known charities in the North.
5 years on and the Charity Dreamgirls are hosting and Awareness Week – 5 events to celebrate this monumental year. There are so many ways as a business to get involved in this, from being main sponsors (silver, gold & platinum packages) to spreading the word or simply offering a prize for a raffle.
If you’re an innovative, vibrant company that likes thinking outside of the box – this is the sort of organisation you should get involved with. We’d be delighted to discuss this opportunity with anyone interested – why not contact one of the team now – it’ll make a huge difference to this organisation, oh, and make you feel good!
