We are delighted to have assisted Frank Hudson in developing a cohesive and exciting trade advertising campaign for the launch of their 2011 product range. The campaign will reach a climax at the UK’s largest interiors exhibition – Interiors 2011 at the NEC in January – and has been designed to attract key buyers within the industry.
Many of us think that this is a time of doom and gloom, in an economic downfall it’s hard to see what opportunities arise to help a business survive. Those who can ride the storm can survive and thrive, and more importantly, build value for their business to carry them into the future.
A common temptation is to solve problems on a short term basis, losing sight of what is truly important. Keeping your head above the waters and looking out over the months ahead can help you take actions early to ensure the best chance of survival in choppy waters.
It can be hard to ignore the media, with constant messages of how unpredictable the economy is, how quickly times can change and how we’ve never seen such times like this before. Knowing what’s best for your own business can be overshadowed by a barrage of images predicting failure across the country.
It may be an old adage, but ‘the Customer comes first’ is true, focusing on retaining your existing customers is easier and more cost effective than trying to win a new one. Simple rewards for your loyal customers can be the difference between keeping them and losing them to competitors. Incentive programmes, loyalty schemes and regular communication lets your customer you value them.
However, it isn’t just the customer that needs to be valued, your team are an integral part of your business’s success, and a valued team can make or break a business. A content team will provide exceptional customer service, will work to exceed customer’s expectations at every step, will be friendly and informative and offer an efficient service.
Don’t underestimate the power of a happy team – you’d be surprised how much a customer can notice when an individual isn’t happy with their job. By simply praising their success, and taking action with those that don’t achieve will help them understand what the important things in your business are.
Another great tip, understand the importance of marketing your business, it can often be a false economy to turn your back on marketing in a shrinking market. You need to stand out from the crowd. Your marketing effort doesn’t necessarily need to cost a fortune, as long as your message has impact and gets you noticed, you’ll see a return in your efforts.
Streamlining your business doesn’t signify failure, simply considering subletting existing space or selling off unrequired assets and equipment can significantly help financially. Make sure you are focused on cash – keep on top of invoices and debtors, don’t order too much stock, and manage stock aggressively.
Realistically, there isn’t a magic wand that will get us through these times, but following these simple steps can help. For a more in-depth view of your business, seek external short-term help. You’d be surprised what an outsider might notice that you have overlooked, and solutions will be made quickly.
Overall, the key is to lead your business, by focusing on a vision for the future and taking action today, you will be giving your business the best chance of sailing back into calmer waters.
Once again the Charity Dreamgirls are working hard to raise money for charity, in a unique and innovative way.
If you’d rather miss out on the crowd of Christmas shoppers this year, the Charity Dreamgirls are offering the ideal Christmas gifts in their Auction of Christmas Wishes. All you need to do is be the highest bidder at the end of the week to win some fantastic lots.
Spread over two weeks, this week you are able to bid on a luxury stay at Lindley Heritage in one of their uniquely decorated rooms, a men’s luxury basket kindly donated by Loreal, a ladies luxury basket kindly donated by Loreal and a brand new iPod shuffle donated by the Co-operative. All money made from the auction will go straight to charity.
Make sure you watch out for next week’s offerings!
For more information visit the Charity Dreamgirls website: www.charitydreamgirls.co.uk
Thank you and have a great Christmas.
After a fantastic trip to Budapest to present their innovative seminar “Increasing business revenue and enhancing customer service”, at the British International Spa Association, IwP partners Kate Hardcastle and Richard Gomersall have appeared on the front of the October BISA Newsletter!
Click here to view the Newsletter, and read all about the goings-on at BISA.