In today’s competitive market it is even more important that every organisation stays focused on their customer, does everything they can to enhance their service experience and create stand out and differentiation from their competitors. As the pace of change alters exponentially and the pressures on organisations intensify, the need for businesses to continually transform has never been greater. Following an over subscribed seminar at the UK Interiors show in January , the ‘Insight with Passion’ team, were invited to the BISA conference in Budapest to pass on their wealth of ideas on how Spa’s can increase sales through engaging their customers and colleagues.
Richard Gomersall and Kate Hardcastle (IWP Partners) presented a motivational seminar on how to increase your revenue through tried and trusted “Retail Theatre” techniques. They strategically guided the audience you through a journey of delivering consistently high standard of service and continual relationship development. “We will highlight the journey from a customer’s perspective, and advice on potential advantage points and also possible pitfalls” said Kate Hardcastle. “Delegates cam away from the session with a clear sense of how to engage and retain the hearts and minds of the customer”, explained Richard Gomersall “whilst building solid development plans for the future”.
The seminar on ‘Transforming Your Revenue Performance by Delighting Your Customers’, presented delegates with the best way to get results and how to fully engage the ‘2 C’s’ – consumers and colleagues, keeping them at the heart of each business. It provided clear and refreshing advice on how you can focus efforts of your Spa team to increase revenues and delight customers.